The goal of this project was to make a sustainable package design. My focus was on board games due to their excessive use of plastic and overall bulky packaging. My solution was creating the brand PopUp.
PopUp is a hypothetical brand that would take classic board games and repackage them in a new compact eco-friendly format. All of the packaging is 100% natural fiber fabric with metal hardware so all of the packaging could break down when disposed of. The wooden game pieces also have no paint, instead, the designs are wood burned so these pieces may also be recycled.
The main feature of these games is that the board "pops up", similar to children's pop-up tents. This allows for a compact game board and a fun aspect of the package design.
Art Director's Association of Iowa - 65th Annual Design Exhibition
Award of Excellence - Sales Promotion
I + E Ecology of Care Exhibition - May 2023
All of the mock-ups shown are handmade with repurposed materials.
